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There are 21 clues with the answer 'ADMASS'
# CLUE
1.
Gullible people are crazy from top to bottom, like direction to follow (6)
2.
High-pressure marketing where mass-media advertising is used to reach large numbers of people (6)
3.
Advertising intended to appeal to the general public (6)
4.
Consumer society (old-fashioned) (6)
5.
High pressure marketing involving a blitz of commercials on mass-media (6)
6.
People going for promotion gather round head of department (6)
7.
Promotion's target of admiral with a ship (6)
8.
Present-day service for readily influenced shoppers
9.
Modern service for the people who buy plugs?
10.
Bulk of television viewers maybe offered a fourth-rate service?
11.
People going for promotion gather round head of department
12.
The people going for promotion
13.
Awfully mad fool that may be targeted by commercials
14.
Promotion's target of admiral with a ship
15.
A service securing diamonds for potential customers
16.
Popular commercialism providing present-day service (6)
17.
These days lots of people are a market force (6)
18.
Hoi polloi (6)
19.
Widespread use of commercials, and the people influenced by them (6)
20.
So maybe Bow Church did soft targets? (6)
21.
Section of society most influenced by commercials