| DAYBREAK | Bakery ad broadcast first thing in the morning (8) |
| DAYBREAKS | Dawn repeatedly reprinted bakery ads (9) |
| AROMA | Bakery advertisement, in a way |
| EASTERLY | Wind first thing in the morning? Set to swirl in (8) |
| PORRIDGE | Most of the wine from narrow range of hills is best consumed first thing in the morning (8) |
| TEAMAKER | Drunk first thing in the morning finds father of Polly (3,5) |
| ANACONDA | Creature in a Canon ad broadcast (8) |
| VITAMINE | Antioxidant from plant -- the thing in the morning to be swallowed (7,1) |
| BENNEVIS | Peak conquered by 13Ac 23Ac broadcast first in seven parts (3,5) |
| DECANTER | Recent ad broadcast for bottle |
| ATDAWN | Want ad to appear first thing in the morning (2,4) |
| CURE | Taken first thing in the morning after late night drinks developed in laboratory (4) |
| DRESSINGGOWN | Sauce to go with starters of wings, nuts - typically, put it on first thing in the morning (8,4) |
| ICOMB | My coach left Bournemouth first thing in the morning, and after two hours I had travelled to my destination: a place near Stow-on-the-Wold (5) |
| ORIGIN | First thing in the morning banned from folding note |
| EARLY | Lustrous, apart from first thing in the morning? |
| ALARMCLOCK | First thing in the morning? |
| ALARM | First thing in the morning? |
| SUNUP | You use puns first thing in the morning? (3-2) |
| BRIGHTANDEARLY | Thin garb treated expensively, first thing in the morning (6,3,5) |