| PLAINCHOCOLATE | Cadbury's Bournville, for example (5,9) |
| CADBURY | Chocolatier and animal welfare pioneer who established the garden village Bournville for his workers and what is now a global confectionery brand (7) |
| CHOCOLATE | Colour of a Labrador other than black or yellow; food such as Bournville; or, linked with "box" for a description of a pretty cottage or pastoral painting (9) |
| KEEPITDARK | Instruction at the Bournville factory how to safeguard recipe? (4,2,4) |
| NEWTOWNS | Planned urban centres, e.g. Bournville, Milton Keynes, etc. (3,5) |
| TIMEOUT | A short break from work for a Cadbury's bar, say (4,3) |
| CARAMELLO | Cadbury's ___ (Hershey candy brand) |
| FREDDO | Cadbury's chocolate frog |
| HONEYCOMB | Toffee filling in Cadbury's Crunchie (9) |
| ROSES | Flowers and a box of Cadbury's chocolates (5) |
| SELECTIONBOX | Cadbury's Christmas assortment, perhaps (9,3) |
| CHOCOHOLIC | Someone unable to resist Cadbury's products, eg (10) |
| MILKTRAY | Cadbury's chocolate assortment (4,4) |
| WURLY | Brand of chocolate bar launched by Cadbury's in 1970 (5,5) |
| CURLY | Brand of chocolate bar launched by Cadbury's in 1970 (5,5) |
| SMASH | Convenience food created by Cadbury's (and sold by Martians?) (5) |
| AZTEC | ____ was the Cadbury's rival of the Mars bar, 1967-78 |
| BOOST | Does this Cadbury's bar give you a fillip? (5) |
| SHAKESPEAREANS | Lambs, for example, in Kansas are mixed with sheep (14) |
| TUBER | A potato, for example, for an awful brute |