| BALLYHOO | Extravagant fuss or publicity (8) |
| GIMMICKS | Ingenious schemes or devices used to attract attention or publicity (8) |
| BROCHURE | An information or publicity booklet (8) |
| EXPOSURE | Word for a lack of shelter from the weather; the harmful effects of extreme cold; aspect, with regard to climate, influence, sunlight etc; the revelation of a secret; or, publicity (8) |
| KNOCKING | ____ copy, advertising or publicity to discredit a competitor's product (8) |
| ONAPLATE | Expression meaning 'without much fuss or effort' (2,1,5) |
| INK | Pigmented liquid for pens or printing; cuttlefish fluid; tattoo work; or, publicity in the written media (3) |
| GIMMICKRY | An array of tricks or devices designed to attract extra attention or publicity (9) |
| BOTHER | From "annoy, deafen, noise", a petty trouble or nuisance; the person or thing causing the fuss; or, an interjection of irritation at said ado (6) |
| HYPE | Exaggerated promotion or publicity stunt (4) |
| GIMMICK | Contrivance intended to attract attention or publicity (7) |
| SONG | Musical composition for voices such as an aria, carol, lullaby or sea shanty; melodious vocalisation of a bird; a poem; a fuss; or, a trifle (4) |
| HOOPLA | Cry of excitement at a circus when a performer jumped through a ring, hence a name of a quoits-like fairground game; or, any great fuss or ado (4-2) |
| PALAVER | Prolonged and tedious fuss or discussion (7) |
| BRAVADO | Support given with very little fuss or bluster |
| ADORATION | A share of fuss - or love (9) |
| HOOHA | Fuss or commotion |
| EASILY | Without fuss or muss |
| CREATE | Make a furious fuss, or maybe just "make" (6) |
| ADO | Fuss or difficulty (3) |
