| ANECHO | Goldwater's old slogan, 'A choice, not ___' |
| GOLDWATER | Presidential candidate who said "i will offer a choice, not an |
| UNCLEARED | Family member with a wine choice not yet approved (9) |
| ELECTION | Political choice, not first for choice (8) |
| TAKEITORLEAVEIT | Basic choice not available when one makes a will! |
| SCHOLASTIC | Last choice's not English, perhaps, for a pedant (10) |
| KEEBLER | Company with the slogan " . . . a little elfin magic goes a long way" |
| MOLTO | Very short slogan - a time to go for length? (5) |
| ELECTRON | Reagan's campaign slogan's a little bit negative! (8) |
| ACOKE | "Have ___ and a smile" (old slogan) |
| COMET | Cleanser with the old slogan "Nothing can hold a can to ..." |
| SNUB | Oscar ___ (the Academy's choice not to nominate a critically acclaimed work) |
| MEDIUMRARE | Spiritualist's choice not to be grilled too much |
| HEADHONCHO | Boss had embraced sweetheart, given honest choice (not half) (4,6) |
| NATURAL | One is an obvious choice, not being artificial (7) |
| OPTIONAL | Left to choice, not compulsory (8) |
| DESTINY | Bryan's "matter of choice," not "chance" |
| UNL | By choice, not in the phone bk. |
| POS | Terminal choice (not neg.) (3) |
| REFERENCE | First choice, not first testimonial (9) |
