| XEROX | Trademark often used as a generic verb |
| JOCKEY | A pet form of a generic name for a lad, ordinary man or underling that came to mean a mounted courier, horse-dealer and later an equestrian "pilot" such as a steeplechaser (6) |
| JILL | Historically, a generic name referring to a girl as opposed to "jack" for a boy; a female ferret; or, a series of pony books by Ruby Ferguson (4) |
| BEER | Word for a monastic drink originally, now a hopped beverage enjoyed in a pub; a generic name for the malted liquors ale and porter; or, ginger pop (4) |
| NOCTUID | From the Latin for "night owl", a generic name for an owlet-moth, such as a burnished brass, clay, drinker, green arches, grey dagger, heart and dart, wainscot or "wonder of the day" merveille du jour |
| BADLANDS | Eroded, barren area in South Dakota and NW Nebraska which has become a generic term often used in Westerns (8) |
| CARNEGIE | A generic failing for a philanthropist |
| DUOMO | A generic Italian term for a cathedral (5) |
| ATKINS | Tommy ____, a generic name for a British Army private |
| OLDMASTER | A generic term for a great artist of former times, especially in the Renaissance (3,6) |
| STANLEY | US tool-making company whose name has become a generic term for a type of knife (7) |
| WOW | Part of a generic dog bark |
| RAH | Sound of a generic cheer |
| PASTA | It's gone, a generic name for spaghetti (5) |
| TOM | First of a generic trio |
| ERICA | Part of a generic assortment of plants (5) |
| NONAME | Like a generic brand |
| TAG | To start with, try a generic label |
| SOUNDTRACK | Racing venue with a generic speaker sponsorship? |
| DATACENTER | Basketball arena with a generic pollster sponsorship? |
